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If you’re wondering “Do printables sell well on Etsy?“ then the answer is YES, printables are still selling extremely well in 2023. Especially printables that are high-quality, unique, and targeted to a specific niche or audience can make money on Etsy.
In fact, selling printables is a popular and growing niche on the platform, and there are many successful moms who have built profitable businesses around it.
So if you’ve been thinking about selling your own printables for some time, now is the perfect time to get started. This freebie will give some ideas of which printables sell well.
For more ideas on how to make money selling them, keep on reading.
Don’t forget to check out my related posts after this one.
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10 things you need to make money on Etsy
Here are 10 tips on how to make printables that sell on Etsy:
1. Decide on who your customer is
The first thing you’ve got to do is to identify your niche.
You want to research the market and identify a specific niche or audience that you want to target with your printables, such as wedding invitations, wall art, or planner inserts.
Ask yourself who is the customer for that you’re creating printables.
If your audience is “moms” go a little deeper to understand what she’s trying to achieve.
For example:
- Moms who want to budget
- Moms who want to meal plan
- Moms who love lists, like to-do lists, chore lists, cleaning list
- Moms who homeschool
- Moms who want to manifest their dream life
- and so on!
2. Think about what else this customer wants
The next step is to think about what printables this customer might also want.
Because…
creating printables that your customers would also be interested in is the key to making money on Etsy.
For example,
Instead of selling fitness trackers, mood trackers, and meal planners in your shop if your customers are moms who want to learn how to budget, you could sell printables in your shop that help create weekly budgets, but also savings challenges, budget trackers for kids, cash envelopes, vacation planner budgets and so on.
Your printables shop could look like this:
Rather than creating many different printables, you want to only think about printables that would suit your customer. This is the key to a profitable Etsy shop.
You can download this free worksheet here and try it for your own shop. Trust me, if done right, this simple worksheet could help make you a lot of money.
3. Product research
The third point in making money selling printables on Etsy is to research which printables are already popular. Because you don’t want to waste your time creating printables that nobody is searching for.
To help me find products that are in high demand I use EverBee, which I absolutely love.
With EverBee’s free version, you can research which printables are already selling well.
Not only will you see the top-selling printables, but also the top keywords people use to find them, as well as how much they sell for and how many exactly they sold last month.
4. Test different listings
If you’re only taking one thing away from this article it’s that you need to test different listings.
Honestly, I can’t stress this enough but testing different combinations is key to getting sales on Etsy!
For example, if you’re starting out with one printable product, then you want to create at least 5 different listings for this item and upload them to your shop.
- Create a different thumbnail for each of your listings
- Choose different keywords in your titles
- Use different tags for your listing
- Mix up new keywords in your item description to test which ones lead to sales.
In the beginning, I had one digital product and 20 different listings for it.
Eventually, I found the one combination that works.
There is no magic number you need to aim for. Just test until you find the combination that sells.
Based on my experience, the listings I thought would do well didn’t and the listings I didn’t think would do well did.
5. Create high-quality designs
Use design software like Canva to create high-quality, eye-catching designs that are unique and relevant to your target market. Be sure to use high-resolution images and fonts that are easy to read.
Canva is particularly great because it offers you a ton of printable template options that you can customize and sell in your Etsy shop. However, always make sure that you create your own designs with the templates instead of just selling the template you found on Canva.
6. Offer a variety of products
Consider offering a variety of printable products within your niche, such as different sizes or color options, to give customers more choices and increase the likelihood of making a sale.
Etsy likes it when your shop feels “full” when customers find it (10+ listings).
So, adding variations of one product can be a simple way to fill up your shop.
Just ask yourself “What other printables would my customer enjoy?“
7. Price your products competitively
Research what other sellers are charging for similar products and price your printables competitively.
This free software can help you with that.
Consider the cost of production, listing fees, and any other expenses associated with running your Etsy shop.
8. Optimize your listings
Use relevant keywords in your product titles and descriptions to improve your visibility in Etsy search results.
Use high-quality images that showcase your designs and make them easy to preview and download. EverBee is the best keyword research tool for Etsy I’ve found on the market and you can get started with a free version here.
9. Provide excellent customer service
Respond promptly to customer inquiries and provide exceptional customer service to encourage positive reviews and repeat business.
This will also earn your Etsy shop the “Star Seller” badge.
10. Promote your listings
Use social media platforms like Pinterest and Instagram to promote your printables and drive traffic to your Etsy shop. Consider running paid advertising campaigns on these platforms to reach a larger audience (but only once you’ve found your best-selling printable).
But you might still wonder if it’s really worth your time and money.
So let’s find out next.
Is it worth it to sell digital downloads on Etsy?
Yes, selling digital downloads on Etsy can be a profitable business if you have a good product and market it effectively.
However, the key to making money selling printables on Etsy is to test different keywords and listing photos to see which ones your audience resonates with.
Why sell on Etsy
The good thing about Etsy is that it is a popular marketplace for digital downloads, and it has a large and engaged audience that is specifically looking for unique and creative products.
Etsy’s platform also provides you with helpful features and tools to help you customize your product listings, track sales and chat with customers.
Sales and promotions
You can also run sales and promotions to keep customers coming back.
You’ll also need to pay attention to customer service and reviews, as these can impact your sales and reputation.
However, it’s important to keep in mind that selling digital downloads on Etsy requires some effort and investment in terms of creating high-quality products, optimizing your listings, and promoting your shop.
For example, I made my first sale on the first day of opening my Etsy shop to support moms from my blog with the right tools.
However,
building my first digital product took me 2 months.
If want to get there FASTER then I’ll recommend this course.
Overall, if you have a strong product and are willing to put in the work to market it effectively, selling digital downloads on Etsy can be a worthwhile endeavor.
Can you still make money selling printables on Etsy?
Yes, Printables are still popular on Etsy because they:
- easy to produce
- easy to distribute
- lower overhead costs
- more flexibility in terms of pricing and delivery.
However, as with any business, success in selling printables on Etsy requires effort, time, and investment in creating high-quality designs, optimizing listings, promoting your shop, and providing excellent customer service. It’s also important to research your niche and stay up-to-date with the latest trends and demands in the market.
Overall, while printables can be a competitive market on Etsy, with the right products and strategies, they can sell well and be a profitable source of income for sellers.
Let me know your thoughts on selling printables to make money on Etsy. Have you tried it and what’s your experience?
I’m Kristin Brause, a new mom and now a blogger. But please call me Kris! My blog AnyMommyCanMakeMoney was born out of my desire to stay at home with my baby and work from home instead of being away from her for work. My mission now is to help mommies who also want to stay at home with their kids make money online because I believe that any mommy can work from home and make money, even between nap times and nappy changes, with the right strategies. Check out my resources to help you make money.
